Cruelty-Free

A question we sometimes get is whether our products are tested on animals. Of course they are not. In fact, on March 11, 2013, the EU introduced a ban on the sale of cosmetics and hygiene products that have been tested on animals. Of course, there are large international corporate giants that get around the legislation, but we can probably see this as a victory!

I think many beauty companies incorrectly use terms like Cruelty free when today it is so self-evident that we shouldn't need to use it as a selling point.

Thank you for your words! /Eva-lena