Eva-Lena Rylander, Founder and CEO
After several years as a beauty expert at Go Kväll, I began to feel a strong need to create something unique in skincare. I noticed that people around me, including TV viewers, felt confused and disoriented in the overwhelming amount of information about skincare. I really wanted to simplify things. My vision was clear: to create skincare products that not only solved problems but also conveyed simplicity and self-evidentness – no complicated instructions, no coercion.
During my time as a dermatology and microbiology student, I realized the power of active ingredients that could make a real difference to skin health. At the same time, I always had a strong attraction to nature’s own resources and its ability to nourish and protect our skin. I considered the possibility of creating something completely new – a skincare range that not only embraced the best of modern science but also the gifts of nature.
And there, in the freshness of the North, the idea of facing north was born. A skincare range that carries with it the essence of my experiences as a beauty expert, my knowledge of the world of skin and my strong connection to nature. By combining innovative active ingredients with the natural treasures of the North, I want to invite you on a journey that is not only about external beauty, but also about self-confidence, simplicity and authenticity.
Welcome to the story of facing north – where our path to radiant skin meets the fresh, authentic power of the north.
/Eva-Lena Rylander
About us
We want to offer an uncomplicated skincare routine with improved and effective ingredients together with nature's best raw materials.
Our skincare range consists of pure ingredients with eco-certifications, pre-probiotics, vitamins, minerals and natural fermented preservatives. Developed and produced under the best conditions in northern Sweden.
Everything to strengthen, heal and rebuild the sensitive skin on the face.
Vår vision
Vi vill vara en ledande kraft inom hudvård som förenar vetenskap med naturens intelligens – där funktion aldrig står i motsats till enkelhet. Vår vision är att sprida en ny typ av skönhetsrutin, där varje produkt har en tydlig roll och varje ingrediens ett tydligt syfte. Genom att hålla oss nära naturen, nära våra kunder och nära vår ursprungliga idé, vill vi förändra sättet människor tänker på hudvård – från något komplicerat till något självklart.